It’s where the road meets the rails. The Mary Valley Rattler and Gympie Auto Group have partnered to help promote the Gympie region to potential visitors.
Duncan Cooper owner of Gympie Motor Group has provided a Kia Seltos to the Mary Valley Rattler team to help them get out and about and convey the good news about the region’s status as a prime tourist destination.
“Everyone in the wider Gympie region – and the Sunshine Coast – can benefit from having high profile tourist attractions, and the return of the Mary Valley Rattler presents a great opportunity for the whole community to benefit,” said Mr Cooper.
“Having recently bought a business in Gympie, I am excited about the partnership with the Rattler which will help grow visitation to the region.
“I have found the people to be friendly and welcoming here, with genuine country hospitality alive and well in Gympie.“
Local business Gympie Window Tinting and Sign Services produced the ‘wrap’ for the vehicle which puts a beautiful image of the restored C17 967 steam train on the vehicle, promoting the restored heritage Mary Valley rail line wherever it goes.
Mary Valley Rattler General Manager Mike Green said, “They say a picture tells a thousand words, so this superb image of the Rattler on the Kia will undoubtedly attract thousands of eyes every week as it travels around the region.”
“It’s a powerful marketing tool and will be out on the road sharing the story of the Rattler and our region and encouraging people to come to Gympie. It will form part of some exciting plans and marketing campaigns that we will be delivering in a fun and interactive way. This car will be seen in the key drive market regularly with some interstate Rattler road trips also scheduled in coming months.
“Partnering with local businesses and industry is key to the success of driving more tourism interest in our region. The economic impact of tourism flows right through the business chain, because visitors coming to Gympie and Mary Valley need to fuel up, buy groceries, stay in accommodation and eat in our restaurants, so it’s a win-win for all.
“I want to thank Duncan and the team at Gympie Motor Group for supporting us in this way, because as a not-for-profit organisation we welcome collaborative partnerships that are mutually beneficial. ” Mr Green said.
Keep an eye out for the Rattler Roadster – coming to your town soon!